Promotional content guidelines
Promotional content guidelines
We’ve covered all the best practices you need to know when presenting Fiverr in your content.
We’ve covered all the best practices you need to know when presenting Fiverr in your content.
- Authenticity - stay true to your style, and your voice, you know your audience better than anyone!
- Creativity - Fiverr sellers offer everything under the sun, have fun when exploring all the niches available and use your Fiverr credits to try things you’ve maybe never done before.
- Storytelling - share with your audience how you approached your Fiverr journey, how easy it was, how you decided on whom to work with, what the process was like and how you felt about the final outcomes… show them the steps and bring the experience to life.
- Quality first - we don’t need to focus on pricing when communicating to your audience, Fiverr isn’t just about being the cheapest. Our freelancers span many years of experience and talent levels, everyone can find the right professional, quality freelancer for their needs.
- Call to action - remind your audience of what Fiverr has to offer and invite them to join today, make it clear Fiverr has something for everyone - write a relevant caption for the post, including disclosures, and consider adding your Fiverr link to your link in bio.
Important things to remember:
Important things to remember:
- Start by mentioning Fiverr verbally or through text—including our most up-to-date logo—within the first 15 seconds of your video. Afterward, incorporating a high-resolution screen share from our website is key. That way, you can interact with the platform while giving your audience a firsthand look.
- Avoid shaky footage or over-the-shoulder views of the platform. That way, you can ensure that each freelancer’s username and profile are properly displayed.
- During your video, do a walkthrough of a few of Fiverr’s features, such as the inbox, filters, or orders window. In doing so, you can build more informative and relevant content centered on usability.
- Throughout the production process, please keep in mind that Fiverr is a global marketplace. We feature freelancers from various cultures and countries, so make sure to be respectful when assessing various profiles and freelancers and presenting them to your audience.
Production tips
- Have fun - Don’t be too salesy, tell a story, don’t create an ad.
- Focus on quality and service - viewers have to believe a Fiverr freelancer helped you in a real way and you had an easy time using the service. Videos shouldn’t be about comparing Fiverr freelancers to those of other services or focused merely on price-points.
- Showing Fiverr - use screen recordings, website screenshots, snippets from interactions with sellers, their profiles, etc. in order to share how seamless and organic the experience is. Always ensure Fiverr branding and site pages are high quality.
- Legalities - make sure not to mix the video with unauthorized audio, other brands, etc. and include proper disclosure as needed alongside the links in the caption.
For short-form content:
- Green screen - consider using the filter to be able to show fans what you’re doing on Fiverr, you can speak over the imagery of the site itself and highlight specific elements - including Fiverr branding within the first 5 seconds is critical.
- Strong hook - we all know a solid 1-2 second opening is very important for TikTok. Whether you’re doing listicles, Q&A video, before & after or demo/how-to, get the hook out there right up-front.
We are excited to see what you come up with and hope that our recommendations help guide you through the production process.
Download the full guide here.
