Question 1

What is influencer marketing?

Accepted Answer

Influencer marketing is working with people who are credible and trustworthy experts to promote your products or services. This is an important marketing tactic, as most people pay more attention to recommendations from people they trust than to ads.

When an influencer recommends you, this allows you to indirectly gain the trust of that influencer’s followers, resulting in more leads and sales. Many influencers have large audiences. However, some do not; these are called micro-influencers.

Question 2

What is the difference between an influencer and a brand ambassador?

Accepted Answer

Like influencers, brand ambassadors may have large audiences and be trusted and respected in their area of expertise. However, while influencers may work on a single marketing campaign, brand ambassadors have a longer term relationship with the brand.

Ideally, brand ambassadors will love the brand and will promote it heavily at all times. Both influencers and brand ambassadors receive compensation for their work. If you’re planning an influencer marketing campaign, consider hiring an expert to find the right influencers.

Question 3

How does someone qualify as an influencer?

Accepted Answer

To qualify as an influencer, a person has to be a trusted expert within a particular niche that serves an audience you want to reach. So someone who’s an influencer in fashion may not be an influencer in cookery. Influencers usually have strong personal brands they can use on your behalf.

Ideally, an influencer will also have a large audience that you will get access to. However, even those with smaller audiences, called micro-influencers, can successfully promote your products and services.

Question 4

How is Influencer marketing different than advertising?

Accepted Answer

With advertising, you create a paid promotion for a chosen audience. With influencer marketing, you market your products and services via an influencer to that influencer’s network.

Research shows that people trust influencers more than they trust advertising. So using advertising can be less effective than influencer marketing in reaching your target audience.

While both advertising and influencer marketing can increase site traffic, people are more likely to buy your products based on an influencer’s recommendation than an ad.

Question 5

How can I measure the success of an influencer marketing campaign?

Accepted Answer

There are multiple ways to measure the success of an influencer marketing campaign, and they all involve analytics.

For example, you can create special links for your influencers to use (similar to affiliate marketing) and track referral from these links in Google Analytics.

You can also measure likes and shares via a social media analytics tool. And you can use goals in Google Analytics to see when people who follow an influencer’s link actually buy your products or services.

Question 6

Is influencer marketing appropriate for every niche market?

Accepted Answer

With influencer marketing, some niches work better than others. Popular niches include fashion, beauty, travel, food, technology, entertainment, family, and fitness.

But that doesn’t mean you can’t use this marketing tactic in other niches. As long as there are people who are influential with the audiences you want to reach, influencer marketing is worth considering.

Since people perceive influencers as trustworthy, using influencer marketing can be an excellent way to spread the word bout your business, products, and services'

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