Exploring practical breakthroughs in AI: Fiverr’s AI Trends Newsletter

Are there two words you feel like you can’t avoid lately? Do they happen to start with the letters A and I? If so, you’re not alone — the recent media craze surrounding artificial intelligence—better known as AI—has brought mainstream attention to technology many of us have used for years.

Think about the smart assistant you interacted with the last time you had a customer service issue. That’s an example of an AI chatbot, which nearly three quarters of consumers now expect to find on websites for simplified interactions. Yet, AI chat is just the tip of the artificial intelligence iceberg.

In fact, there is a sea of new technology powered by artificial intelligence. And now that the floodgates have opened, sage small business owners, boutique marketing agencies, and independent creators alike are all wondering how to leverage AI to power their content pipeline.

Fortunately, the team at Fiverr has the answers. Let’s dive into some of the latest in AI news and trends.

How will AI impact your content pipeline?

Artificial intelligence is a machine function that imitates human abilities, such as problem-solving, decision-making, and even content creation. It’s become increasingly popular in the world of marketing technology (MarTech), where it’s given way to new developments in the content pipeline:

1. Adobe AI image generation tools go mobile

Adobe, the software company responsible for design tools like Photoshop and Illustrator, launched its generative AI image creation tool, Firefly, in March 2023. Earlier this month, the brand announced that Firefly is included in the latest version of the Adobe Express app, allowing users to create AI-generated images from simple text prompts directly from their mobile devices.

2. OpenAI launches a new text-to-video generator

Another development in artificial intelligence art is a new text-to-video generator by OpenAI, the American-based artificial intelligence research organization largely fueling the latest AI craze. Using GPT4, Sora generates high-quality, realistic videos from text prompts that can be used as stock footage or social media content. Sora can generate videos up to 60 seconds long.

3. Apple unveils a prototype AI animation tool

The team behind the all-popular iPhone has revealed a new AI-powered animation tool operating on the base model of OpenAI’s GPT4, the large language model (LLM) capable of generating copy, images, and now, video. The AI video tool transforms flat, 2D images into eye-catching animations with no code required.

4. Generative AI powers no-code app building

While imagery, video, and animation have emerged as prominent AI trends and highlights, “no-code app building” powered by generative AI has also risen in popularity. Generative AI allows even the most novice non-developers to create front- and back-end applications with drag-and-drop tools. For small businesses, no-code app building can help create new marketing channels.

5. Samsung introduces near-real-time AI translation

Samsung, a South Korean multinational electronics corporation, recently previewed the new Galaxy AI, an AI-powered, near-real-time translation service available on business devices in the Samsung Galaxy S24 Series. The new Live Translate feature automatically translates voice calls and text messages as they occur, eliminating language barriers.

AI Spotlight: Predicting what’s next in AI trends

“The impact of AI will be significant as demands for quicker content delivery escalate,” explains Margaret Pattillo, Partner at MZP Digital, a full-service creative agency. “AI can enable smaller businesses to achieve that at a much lower cost than hiring traditional digital marketers would.

With that being said, there is a ceiling to how much AI can be used across a brand. Unless AI is being used creatively with purpose, you run the risk of your audience lacking connection to your brand.”

So, how can small business owners and independent creatives incorporate AI trends and highlights while still forging that coveted connection? The key is through services like those offered by Fiverr AI Artists, freelancers who specialize in custom image prompts for more personalized images.

Beyond freelancers, there are tons of online resources to help you learn more about AI- generated images and improve your AI-related skills. A brand new digital marketing course called “10x Your Marketing Efforts With ChatGPT, Midjourney, And More” helps businesses navigate the complexities of multiple AI platforms.

Explore the world of AI with Fiverr

New developments in artificial intelligence can now turbocharge your content pipeline, from new AI image and video generators with mobile capabilities to no-code app building and near-real-time translation services. The only caveat? Don’t lose sight of your brand.