DIGITAL MARKETING

Non-Profit Entrepreneurs Organization Builds a Marketing Engine in Europe

Entrepreneurs Organization is using Fiverr Pro to build a marketing machine for their European region. Discover how the solution is enabling the non-profit to adopt a more flexible marketing model resulting in increased brand awareness and lead generation.

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Industry

Non-Profit Organization

Offices

Virginia, United States

Company Size

200+ members

50%

Savings compared to hiring an in-house team

100+

Pieces of content created 
a month

20X

Growth in lead generation

Meet Entrepreneurs Organization

Not-for-profit Entrepreneurs' Organization is the world’s only peer-to-peer network exclusively for entrepreneurs, by entrepreneurs. With more than 16,500 diverse leaders in 60+ countries and growing, the organization aims to transform the lives of those who transform the world through the power of life-enhancing connections, shared experiences, and collaborative learning.

The Challenge

As an organization focused on helping entrepreneurs achieve their full potential, reaching the right people is key to EO. The non-profit has a dual goal of attracting new members and increasing EO’s brand awareness in Europe. Nir Zavaro, an active EO member from Israel, decided to rethink the marketing strategy. He created EO Europe’s media house, broadcasting stories of successful members. This resulted in an entirely new lead generation, helping non-members benefit from the community’s knowledge.

The Impact

Zavaro looked for a solution that would allow him to build a sophisticated marketing machine. His top priority? Building a smart, flexible “marketing model” that allows both in-house and external talent to focus on their strengths. “We’re finding exactly the specific skills that we need when we need them,” said Nir Zavaro.

Scale up or down as needed

Fiverr Pro enables Zavaro to hire for skill, and scale up or down as needed – according to strategy, bandwidth, and budget, while spending 50% less than they would have on hiring an in-house team.”

Accelerate content marketing

Achieve positive ROI

“Fiverr Pro allows us to tap into every type of skill and expertise, while our internal talent can focus on their strengths. We are able to dream big and scale accordingly, spending money on the things that matter. This has been a game changer.”

M
Micha
Nir ZavaroMedia House Director 
& Israel Member at EO

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