SALES ENABLEMENT

Digital Health Company Medcase Uses Fiverr Pro to Optimize Sales Pipelines

Discover how Medcase is empowering their in-house sales representatives to increase outreach and obtain qualified leads by outsourcing talent who specialize in lead generation and enrichment.

Hire a project partner

1,000

Contacts curated  per month

250+

Contacts enriched per event within 2-3 days

5%

A low bounce rate of  up to 5%

Company Overview

Powering Telehealth and AI Annotation, Medcase is the world’s first global 'power grid' of medical experts and healthcare professionals. With a growing network of over 12,000 Healthcare Professionals across various specialties in over 30 countries, the organization connects medical innovators and virtual care providers to the knowledge, skills, and expertise of leading Healthcare Professionals.

The Challenge

As a health technology company servicing SMBs and enterprises worldwide, curating highly-targeted inbound and outbound prospecting lists is vital to Medcase's marketing and SDR strategy. The challenge? The medical and healthcare industry is vast and ever-evolving. Curating lead lists on a monthly basis according to the organization's ideal customer profile would require the SDR team to spend significant time away from what they do best – building relationships with industry leaders.

The Impact

Chief Marketing Officer, Ron Pick looked to Fiverr Pro to outsource the skills needed to help generate pipelines for the sales team through marketing and outbound initiatives. "By outsourcing talent that specializes in lead curation, I finally free my in-house SDRs to focus on what they are measured on – building relationships and setting sales meetings," said Ron Pick.

Generate sales pipeline

Medcase hires a team of external SDRs on Fiverr Pro focusing solely on garnering a monthly list of 1,000 qualified leads. Their methodical approach to lead curation enables the in-house team to personalize outreach, increase volume, and decrease their bounce rate to 5%.

Leverage lists for drip campaigns

Enrich lists post conferences and events

“The beauty of Fiverr Pro is that it lets me deploy any type of expertise I need that I can't do in-house or do not want to leverage internal resources for. We constantly need to reach more potential partners and customers, so for me, Fiverr Pro is an evergreen solution.”

Ron PickChief Marketing Officer, Medcase

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