BUSINESS GROWTH

Sprout Solutions Uses Fiverr Pro to Extend its Product Marketing Team’s Capabilities

HR Tech Software company Sprout Solutions overcomes the challenges of rapid growth by allocating 8% of their quarterly budget towards hiring freelance talent on Fiverr Pro and accelerating project turnarounds.

Industry

Computer Software

Offices

Philippines

Company Size

290 employees

8%

of quarterly product marketing budget allocated to freelance projects

5

freelancers hired on an on-demand basis to supplement full-time hiring

80%

of the team’s market research initiatives are outsourced to freelancers

Company Overview

Sprout Solutions is a B2B SaaS company aimed at creating human resource solutions for the Philippines. Their primary mission is to help small, medium, and large-enterprise Philippine businesses grow through their suite of backend solutions that address end-to-end HR challenges, including hybrid work, recruitment, performance, learning, engagement, and employee benefits.

The Challenge

With the rising popularity of remote work, tech companies like Sprout Solutions are competing for local talent on a global scale. Sprout has been growing rapidly in the past few years, introducing new challenges that need to be met at a fast pace. For their Product Marketing team, meeting the demand for new projects created some bottlenecks. To keep their projects moving forward, they decided to supplement full-time employment with highly skilled freelance talent who could onboard quickly to complete tasks in a timely manner.

The Impact

Sprout Solutions’ product marketing team uses Fiverr Business to find, onboard, and manage ongoing projects with professional freelance talent. This significantly reduces the amount of time the internal team devotes to various projects, while creating an exciting opportunity to tap into the expertise of specialized freelancers and expand their in-house skill sets.

Eliminate hiring bottlenecks

Not every project needs a full time employee, or an agency. Sprout Solutions are able to rely on freelancers to fill the gaps as needed, which allows them to reduce the costs associated with full time recruitment.

Expand in-house skill sets

Move fast and scale initiatives

“Fiverr Business has helped us rethink the way we execute our product marketing projects. We love moving fast, and hiring freelancers allows us to accomplish projects that have many moving parts at the highest quality and scale.”

Eduardo GutierrezDirector of Product Marketing at Sprout Solutions

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