The emergence of corporate blogs would, some predicted, lead to the end of the press release, as they allowed for business stories to be told in a more natural, engaging way. It’s overly-formal style was supposed to be a relic of the past. Despite these predictions, the press release has endured as not just an important, but essential element of the corporate communications strategy.
Sometimes called a “media release,” it’s meant not for the general public, but for the media. It’s often used to announce a new product, campaign, executive hiring or other change at a company, striking an overtly promotional tone. The release contains all the important facts the company wants to convey and have included in press coverage, and is usually sent via mass distribution service or to a single journalist as an exclusive.
Small business owners and entrepreneurs aren’t often versed in how to create an effective press release. A freelance writer specializing in press releases and distribution can help not only craft a compelling message, but get it to the most relevant media efficiently, without contracting with an expensive agency.
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