How To Make Money on Facebook: 12 Ways

Facebook isn’t just for connecting with friends—it’s a goldmine for those seeking extra income. 

With its massive community of billions of active users, Facebook has evolved into a dynamic platform where entrepreneurs, creators, and innovators can tap into multiple revenue streams. 

Whether through engaging Reels, strategic marketplace selling, or video marketing, the opportunities are vast. Let's explore how you can transform your Facebook activity into a rewarding income source.

Make sure your profile is eligible for Facebook monetization

The first step is to check whether your profile is set up to earn money on Facebook through the Meta Business Suite.

Here’s how:

1. Go to Meta Business Suite and click the Monetization tab.

2. Under Status, click View Page Eligibility.

3. Review your eligibility status. Meta assesses your profile based on Page health signals and checks for any policy violations that might affect monetization.

Tip: If you’re not eligible, Meta may provide recommendations to improve your Page’s eligibility.

12 ways to make money on Facebook

Facebook’s market constantly changes and offers plenty of ways to make money. The platform also has several monetization tools to assist you in that goal.

1. Facebook Marketplace: Sell products locally

Facebook Marketplace is a simple site for selling new or used items locally. It’s great for people who want to get rid of unwanted items or small businesses that want to grow locally—without spending money on a website.

Popular categories include:

• Furniture: IKEA items, vintage pieces, and custom work

• Electronics: Gaming consoles, smartphones, and laptops

• Home Decor: Seasonal items and trendy styles

• Baby Items: Strollers, cribs, and gently used clothing

• Collectibles: Trading cards, vintage items, and limited editions

• Exercise Equipment: Dumbbells, treadmills, and yoga mats

• Tools: Power tools and hand tools

• Clothing and Accessories: Brand-name apparel, shoes, handbags, and vintage pieces

• Kitchen Appliances: Blenders, coffee makers, air fryers, and other small appliances

• Outdoor Gear: Camping equipment, bicycles, and patio furniture

• Pet Supplies: Pet furniture, carriers, and specialty toys

• Books and Media: Bestselling novels, vinyl records, DVDs, and collectible editions

• Health and Wellness: Massage tools, scales, humidifiers, and essential oil diffusers

• Toys and Games: Board games, action figures, and LEGO sets

You can also list items for free and chat with buyers through Facebook Messenger. To increase your chances of making sales, use clear photos, write detailed descriptions, and set reasonable prices. You’ll also want to update your listings often to stay visible. 

2. Facebook Shops: Set up an online store

Facebook Shops lets you set up eye-catching storefronts within Facebook and Instagram, which is great news for people who want to sell directly on social media. You can showcase your products in an attractive, shoppable format directly on your profile so customers can browse and buy without ever leaving the respective platform.

If you have a Shopify store, there’s extra good news! Shopify integrates with Facebook Shops, allowing you to sync your product catalog directly with Facebook. This makes it easy to manage inventory, update product details, and track sales across both platforms.

Once you have a shop set up, you may wonder how to promote your products. The first step? Make your shop stand out by focusing on solid branding—use cohesive colors, fonts, and logos that represent your business's personality and appeal to your target audience. A well-branded shop not only looks professional but also creates a memorable experience that encourages customers to explore, trust, and return.

Additionally, you can promote your shop’s bestselling or seasonal items with Stories, organic posts, and paid ads (more on this below).

💡Tip: Create a cohesive look across your shop with a polished brand style guide for a professional appeal.

3. Facebook Ads: Promote products or services

Facebook Ads help you sell to the right people with precise targeting tools. When you set up Facebook Ads, the platform will walk you through how you target your ad. In other words, you can choose exactly who will see your ad. This way, your ad will only show up for customers who are most likely to engage with your ad.

If you’re worried about spending, know this: you can set a budget that aligns with your goals and lets you control spending while experimenting. Try different ad copy, images, or video formats using A/B testing to see which combinations drive the best results.

Remember to regularly review performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to optimize your strategy. By tracking these metrics, you can identify what's working, pinpoint areas for improvement, and adjust your ads to achieve the best possible outcomes.

Now, if this all sounds like gobbledygook, consult digital marketing services on Fiverr who specializes in Facebook Ads. They can help you align ad content and audience targeting with your brand’s goals.

4. Stars and gifts: Receive virtual currency from viewers during live and on-demand videos

Stars and gifts allow viewers to pay livestreamers directly. Your live videos earn you a cut of the money people spend on stars. 

Each Star is worth 1 cent to creators, with typical streams earning anywhere from $5-500 depending on your following and engagement. Focus on consistent scheduling (at least 3 times per week) and consider popular content types like gaming, tutorials, music performances, or fitness—whatever matches your expertise and passion.

The key to maximizing earnings is building a loyal community through interactive elements like viewer challenges, regular shoutouts, and milestone rewards for Star senders (offering special requests when hitting star goals during streams).

Most successful creators combine Stars with other revenue streams like subscriptions or merchandise, treating their Stars' income as a supplement rather than their primary revenue source.

5. Bonuses: Earn through invite-only programs for content creation

Here’s a fun little secret. Facebook rewards good content creators with bonuses. Facebook has invite-only programs that pay creators who meet engagement goals or create Facebook-friendly content like Reels.

Here’s the criteria to qualify for these bonuses:

• Earnings are based primarily on reach (the number of people who saw your post) plus reactions, shares, and comments.

• You must create the content within 90 days of the earnings period start date.

• Limited to the first 3,000 pieces of content per earning period.

What’s the takeaway? If you want to qualify for these bonuses, stay active on the platform and create engaging, shareable content.

6. In-stream ads for live videos: Run ads during live broadcasts

If you have an engaged following, livestreaming on Facebook may be a good monetization option. 

Livestreams with short in-stream ads let you earn money based on viewership. Fitness trainers, musicians, and gamers with large followings who produce live content often earn the most money this way. 

To earn money with livestreams, make sure your page meets Facebook’s in-stream ad requirements before starting, which are:

• Minimum Followers: Your Page needs at least 10,000 followers.

• Video Engagement: Accumulate at least 60,000 total minutes viewed on your videos in the last 60 days. This can include live, previously live, and video-on-demand content.

• Content Compliance: Adhere to Facebook's Partner Monetization Policies, which include maintaining an authentic presence and following community standards.

• Country and Language Availability: Your Page must operate in a country and language where in-stream ads are available.

To maximize revenue, choose natural ad breaks that don’t disrupt the viewer experience, and monitor ad performance regularly.

7. Badges: Allow viewers to purchase support badges during live videos

Did you know your fans can wear badges during your livestreams to show support? This feature helps build community by highlighting loyal supporters and creates an additional revenue stream, as fans can purchase badges to display during your broadcasts.

Although fans buy badges through Facebook (not directly from you), you receive a share of the revenue from each badge purchased during your livestreams, allowing you to earn extra income while Facebook manages the transactions.

To encourage followers to buy badges, offer badge holders special perks, such as exclusive recognition or bonus content, to build a sense of community and appreciation. This added value can help boost badge sales, as engaged viewers will see badges as a meaningful way to connect with you. 

💡Tip: Keep viewers engaged with subtle audio enhancements, like sound effects or music tailored to your content style.

8. Ads in profile feed: Place advertisements in your profile feed

Placing ads in your profile feed is a straightforward way to earn money while sharing content with your audience. Facebook provides a share of revenue based on views and clicks on these ads, giving you a passive income stream that grows with your reach and engagement. 

To make the most of this feature, build a large and active following, as a high engagement rate can increase the visibility of your posts—and, by extension, the ads within them. 

Facebook’s algorithm favors engaging profiles, so post consistently, encourage interactions, and respond to comments to boost your profile’s visibility and revenue potential.

9. In-stream ads: Insert ads in video content

Instream ads make creators profit from their Facebook videos, just like YouTube. Here’s how it works and where you can place these ads:

• Pre-roll ads: These play before the video starts, capturing viewer attention immediately and generating income based on ad views or clicks.

• Mid-roll ads: These ads appear during the video, typically at natural breaks, and can be highly effective in longer content where viewers are more likely to stay engaged.

• Image ads: You’ll see these ads displayed below the video as it plays, offering a less intrusive format that still brings in revenue based on views and interactions.

The best way to maximize your revenue with in-stream ads is to make high-quality, long-lasting videos. More watch times mean more ads and money. 

💡Tip:  Use analytics to refine your ad campaigns by checking out Fiverr’s Web Analytics reporting services, tailored to track your social media success.

10. Branded content: Partner with brands for sponsored posts

Branded content is when you partner with businesses to create sponsored posts that align with your content and appeal to your audience. This can be a lucrative revenue stream for content creators—especially those in high-interest areas like fashion, tech, or fitness with a strong following.

To attract brand partnerships, maintain clear engagement metrics, including likes, shares, and comments, and a consistent, high-quality aesthetic that reflects your brand’s value. Brands look for creators who produce genuine, audience-relevant content, so aim to integrate sponsored posts naturally into your feed, making them feel like a part of your brand. 

💡Tip:  Consider reaching out to brands that align with your niche or joining influencer marketplaces where businesses connect with content creators.

11. Subscriptions: Offer paid subscriptions for exclusive content

Your best fans may be interested in subscribing to your services. The subscription model is where your followers pay a monthly fee for extra content like behind-the-scenes videos, member-only livestreams, and tutorials. 

Subscriptions work well for content creators who regularly provide value and offer helpful free content but want to monetize with extra incentives.

When setting up a subscription, be clear about what subscribers will get and keep them interested. Consider giving freebies like shoutouts or early access to new content to increase subscriptions. 

💡Tip:  Remember, you can hire a video editor to improve your social content for your subscribers. Keep your paid subscribers engaged by offering exclusive content shaped by a content strategy that adds value.

12. Affiliate marketing: Promote products and earn commissions

You can make money on Facebook by promoting products and getting paid for sales through your affiliate links. Affiliate links are unique URLs that track sales or sign-ups from your audience and earn you a commission for each transaction. 

Some ideas for affiliate partnerships include selling or reviewing tech gadgets and software using Amazon Associates or other affiliate networks. Keep in mind that there are a lot of affiliate programs, so make sure to choose niche-specific ones that align with your audience's needs. 

To succeed, create helpful content like reviews, tutorials, and suggestions that include affiliate products and encourage your followers to buy.

💡 Tip: Get expert advice for affiliate marketing monetization on Fiverr today. 

Work with a freelancer to grow your Facebook account

It can be challenging to grow your Facebook presence while creating content, engaging with people, and planning your strategy. 

You don’t have to do it alone—partnering with freelancers on Fiverr can help you focus on your strengths while they handle the rest.

Browse Fiverr’s categories for what you need:

• Digital marketing: Customized ads, audience insights, and social strategies can help you reach more people. If you want more visitors, sales, or brand awareness, social media marketing experts can help you achieve your goals faster.

• Video editing: Facebook video is one of the most engaging types of content, but it takes time to master. Video editors let you trim, polish, and improve clips to make every second count and engage viewers.

• Design and graphics: Image quality can make your page look professional and brand-appropriate. Graphic designers on Fiverr can turn your ideas into stunning posts, banners, logos, and more—transforming your ideas into scroll-stopping content.

• Fiverr Pro (Facebook strategy): Fiverr Pro freelancers can take your approach to the next level. They’ve been verified as experts. You can improve your Facebook strategy, profile, and business goals with their help.

Fiverr’s large pool of skilled people can help you turn Facebook into a money-making tool. Join Fiverr now and hire talent for your social business needs. 

Make money on Facebook FAQ

1. How many views do you need to get paid on Facebook?

How you make money determines how many views you need. You must have five active videos and 600,000 minutes of content, as well as 50,000 post engagements or 180,000 watch minutes, in the past 60 days to view in-stream ads. Stars and fan subscriptions don’t have view requirements but depend on follower engagement and content quality. Facebook’s monetization tools require many views and active engagement to make money. Post engaging, audience-targeted content regularly to naturally increase views.

2. How do I get paid on Facebook?

Making money on Facebook requires joining in-stream ads, Stars, and fan subscriptions. Verify your eligibility at Creator Studio—accounts can be linked to PayPal and bank transfers there. Those who meet Facebook’s $100 payment threshold get paid monthly. Engagement-based income comes from ads, viewer purchases, and more. Keep engaging with your audience and following Facebook’s community standards and monetization rules to keep making money.

3. How much does Facebook pay for 1,000 views?

Earnings per 1,000 views (CPM, or cost per mille) can vary widely, typically around $8.96 per 1,000 views for ad placements. For creators using formats like Facebook Reels, earnings can range from 1¢ to 2¢ per view, with average earnings approximating $4.40 per 1,000 views. These payments vary based on ad format, audience engagement, and the specific type of content being promoted. Focusing on quality and relevance is essential—keeping your content engaging will drive better viewer retention and potentially higher earnings per view.

4. How do you get paid on Facebook with 1,000 followers?

Making money is possible with 1,000 followers. Stars, in-stream ads, and affiliate marketing are available. All are meant to help creators profit. You must follow Facebook’s partner monetization policies and community rules to qualify. Post engaging content regularly and ask viewers to like, share, and comment. Building a loyal following and providing value can lead to more profitable ways to make money, even with a small audience.