How to Create an About Us Page (+ Examples)

If you’re serious about improving your online presence, you need to have a good website. This means making sure your website has a visually appealing design and engaging, high-quality content that captures your audience’s attention.

However, one aspect of website content that some businesses overlook is the About Us page. This part of your website should introduce your offerings and explain why your company deserves trust and attention. 

In this guide, we’ll share tips, examples, and best practices for writing your About Us page to keep you ahead of your competitors.

What is an About Us page?

An About Us page tells your company’s story—its history, mission, values, and what makes it unique. It’s your chance to connect with visitors, showcase your purpose, and highlight why your business matters. A well-crafted About page helps people quickly understand who you are and what you stand for.

What makes up an About Us page?

To write an About page for your business, it’s important to take note of its key components. Here are the five sections you need to have on your About page:

Brand story

A brand should have an appealing commercial or logo and a personal story to share. 

When creating your brand story, be sure to include why you started, the challenges you’ve faced, and how you’ve solved them. By adding this information to your About page, you can build trust and connection with your web page visitors. As Simon Mainwaring, a branding expert and author, says, “The keys to brand success are self-definition, transparency, authenticity, and accountability.”

Mission and values

An About page without any mention of your values and company mission may leave web page visitors unsure about your purpose. They may feel that you’re not committed to addressing their concerns. So it’s important to explain your goals and core beliefs on your About page to build trust, drive traffic, and attract new buyers.

Team

Customers also care about the people behind the products or services they have used or will use. That’s why you need to feature your workforce, their roles, and their qualifications or certifications.. You can also add pictures of your headquarters or stores. This gives your buyers a peek into your operations, making them feel more connected and informed.

Visuals

Data from Hostinger suggests that 38% of website visitors leave a page if it has poor design and unnecessary content. To keep visitors engaged, make sure your About page design is visually appealing, with high-quality animations that capture potential customers’ interest.

Unique value proposition

A unique value proposition explains the benefits that your company can provide your potential customers. It answers the question, “Why should customers choose your product or service over others?” It’s important to include this on your About page because it communicates why your buyers should care about your company. If you’re not sure where to start, Fiverr can connect you with pros who specialize in creating a compelling value proposition.

10 best examples of About Us pages

If you’re still confused about what a well-crafted About Us page looks like, we’re here to help you with some inspiration. Here are 10 of the best About Us page examples from various industries:

1. Airbnb

Airbnb's About Us page

If someone described Airbnb’s About page in three words, they’d call it short, simple, and powerful. That’s exactly the impression they want to leave on customers. They exist to connect hosts with guests worldwide who need quality home rentals.

Airbnb

Airbnb also developed their website’s About page to use playful visuals and engaging scroll animations that keep its visitors hooked. Along with sharing their history, Airbnb’s About page also highlights their achievements and the company's founders.

Their About page’s balance of simplicity and interactive elements makes it informative and compelling for a global audience.

2. eBay

eBay’s About page

eBay is an e-commerce platform where people buy and sell new and used goods through auction-style and fixed-price listings. Their About page focuses on inclusivity, community, brand values, and technology. This is seen in the video at the beginning of its About page, where these messages are looped for emphasis. 

eBay also highlights how they serve buyers and sellers, showing that they provide value for both sides of the marketplace.

eBay

There’s a section explaining their purpose and impact on society through a video. They also mention that they’ll continue to adopt innovative technologies—like AI—to keep up with the changing times and achieve growth.

3. Influencer Marketing Hub

Influencer Marketing Hub’s About page

Influencer Marketing Hub is a leading and trusted platform for written content, such as guides, reports, and courses on influencer marketing, digital marketing, and social media. The About page effectively showcases their expertise, research process, and objectives. They also discuss how they partner with various companies to review or feature their applications, products, and services.

Influencer Marketing Hub

Their About page showcases companies and agencies that use their data, like Forbes and CNN. Of course, their core team is also on display, with their professional experiences shared for their website visitors to read. In other words, Influencer Marketing Hub’s About page succeeds in demonstrating their team’s skills and the value of their data, helping position the company as an industry leader.

4. Forbes 

Forbes

Forbes is a global media platform that delivers business, technology, leadership, and more news. Their About page emphasizes the company’s role in informing and changing the business world and society as a whole.

Forbes

Just like the previous examples, the company features top executives and staff on the page. Their brief mission statement and company information are showcased as well. Plus, their past recognitions from various media agencies and award-giving bodies are provided as proof of their excellence in their craft. With its key elements, Forbes’ About page offers visitors a comprehensive view of the company’s impact and industry leadership.

5. Accenture 

Accenture

Accenture is a global, multinational professional services company. They cater to large businesses and offer services like copywriting and content strategy, customer experience consulting, and digital transformation.

Accenture

Even as a corporate company, their About page focuses more on the value of their team and customers. The page also highlights their ethics, leadership, and the technologies they use. With a blend of professionalism and transparency, Accenture’s About page reinforces their authority in the industry.

6. Mailchimp

Mailchimp’s About page

Mailchimp is an email marketing platform that helps businesses design and send marketing campaigns, automate emails, track performance, and enhance the overall functionality of their marketing efforts. 

Their About page does not have many images, videos, or other graphics. Instead, it’s written like an SEO blog post. However, it still contains the usual components like its history, culture, and initiatives to help improve society. This About page works because it presents Mailchimp’s journey, values, and impact, all in a straightforward, no-frills style.

7. Amazon

Amazon’s About page

Amazon is a multinational online retailing and technology company focused on cloud computing, e-commerce, artificial intelligence, and other related services. 

Their About page is a good example of clarity and accessibility. It’s composed of must-read sections like what they do, their working environment, leadership principles, and more. These can be accessed with just a click of a button on the left side of the page. There’s also a slideshow on the right side with the latest news about the company, giving visitors up-to-date information right away.

8. Zendesk

Zendesk

Zendesk is a customer service software company that provides businesses with tools to manage customer interactions across multiple channels. Its About page starts by stating its goal after the header, which is to make it easier for businesses to connect with customers.

Zendesk

It’s also worth pointing out that the page’s tone is casual and friendly. The picture of their team included on the page adds a personal touch. There’s also a strong emphasis on inclusivity and diversity in their workplace and the charities they support. It’s a fine example of an About page that balances personality with purpose.

9. Samsung

Samsung

Samsung is a South Korean multinational conglomerate best known for its appliances and consumer electronics. With this in mind, it’s already expected that their About page mostly focuses on their mission statement of innovation.

Samsung

They also used high-quality images of real people using Samsung devices, showing how their products help build connections and make life easier. Unlike other examples in our list, Samsung’s team and history are not the main attractions. However, the page is still effective in grabbing the attention of web visitors because of its personable and forward-thinking statements.

10. Bank of America

Bank of America

The Bank of America is a multinational financial services company based in the United States. Like most About pages, it focuses on its mission statement of achieving responsible growth.

Bank of America’s About page

What makes their page stand out is the emphasis on their commitment to professional business practices and ethical conduct toward clients and employees. It also showcases their history and leadership, giving visitors a clear understanding of their values and legacy.   

Tips for making an About Us page

Your About page gives potential visitors a glimpse of who you are and what you can offer. So when building your website, it’s important for you to write that section well to boost your traffic and sales. Here’s how you can make your About Us template stand out:

Work with a professional designer

Hiring a professional website designer can help you save money and time. You can ask them to customize your website based on your preferences and the latest industry trends. Plus, they can make your website more user-friendly and engaging to attract visitors to your page.

These benefits make getting a professional web design services or consultant for your business a smart choice. On Fiverr, plenty of skilled web design experts can help make your vision come to life.

Lead with a strong value statement

Your About page should clearly outline your unique value proposition to distinguish your business from your competitors. It should also highlight key selling points and features that make your product or service attractive to buyers. This is key to establishing your brand in the market. As Jeff Bezos, founder and CEO of Amazon, says, “Your brand is what other people say about you when you're not in the room.”

Use storytelling techniques

According to a 2022 paper published by Harvard Business School, stories are 33% more likely to be remembered than statistics. Your business can use this data by incorporating storytelling techniques into your About page. 

For instance, you can position your online store as a “hero” who solves your customer’s problems or a “hard worker” who rigorously checks every detail to deliver positive results. Applying this marketing strategy will make your brand more relatable and easier for your customers to recall. You can also consider using an infographic to tell your brand’s story visually. 

Show through social proof

Gartner’s 2025 study showed that 90% of consumers are influenced by some form of social proof when making purchases. This highlights the value of incorporating it into your campaigns.

You can do this by featuring customer testimonials, case studies, and notable partnerships. Such strategies can increase sales by building trust and encouraging new customers to engage with your business.

Hire an expert on Fiverr today

Create an About Us page that perfectly reflects your brand's voice by connecting with skilled copywriting professionals on Fiverr. Discover writers with industry-specific expertise who can help you craft eye-catching content, optimize it for search engine optimization (SEO), and apply best practices, all with a quick turnaround of just 2-3 days.

You can also use our search feature to find the right support—whether it’s a website designer to build your page, a writer who can help you develop your brand story, or an expert who can provide tips on how to copywrite effectively.

[Order a custom About Us page on Fiverr today]

About Us page FAQs

What do you write in an About Us page?

An About Us page should tell the story of your business, its mission, core values, and what makes you unique. It also gives visitors a glimpse of the people behind the brand.

What is the About Us page concept?

The About Us page helps your audience understand who you are and why your business exists. It’s an opportunity to build a personal connection, establish trust with potential buyers, and help enhance the overall user experience on a website.

How do you design a good About Us page?

To design a good About Us page, focus on clarity and storytelling. Make it visually appealing with consistent branding elements, like logos and colors. Ensure that it includes key sections like a “who we are” section, your team, and a call to action (CTA) while keeping it simple and intuitive.