Best Times to Post on TikTok in 2025: Maximize Engagement with Data-Backed Insights

TikTok generated $3.8 US billion in consumer spending in just one year, but capturing even a slice of that requires high engagement rates. 

While creating the right type of content is key for your TikTok marketing strategy, timing your posts strategically can significantly influence how well your videos perform.

In the following guide, we will break down some of the best times for you to post new TikTok content. Plus, you’ll learn how to use TikTok insights to create a customized posting schedule.

Best times to post on TikTok by day

The right time to post can depend on the day of the week. SocialPilot studied engagement rates of over 50,000 accounts worldwide to discover the most active times of the day.

Here is a rundown of the results in Eastern Time Zone (EST):

• Monday: 7am, 10am‌ and 9pm 

• Tuesday: 2am, 4am‌ and 10am

• Wednesday: 8am, 9am and 11pm

• Thursday: 9am, 12pm and 7pm

• Friday: 6am, 1pm and 4pm

• Saturday: 11am, 7pm and 8pm

• Sunday: 7am, 9am and 3pm

What can we learn from this? Every day has its own set of peak times, but users are more likely to engage when they are commuting to work, during a lunchbreak‌, or before bed.

On Tuesdays, TikTok is popular with night-owls who ‌tend to check the platform in the early hours of the morning. Friday and Sunday have the quietest evening timeslots, while the peak on Saturday doesn’t start until 11am — likely due to sleeping in and other weekend commitments.

Best times to post on TikTok by location

To maximize engagement on your TikTok videos, align your posting schedule with your audience's time zone and habits.

The EST times above are a great starting point if you're based in the USA or if you’re aiming to connect with a global audience.

For other regions, consider a localized strategy. Here are some time zones to help you post during peak engagement hours:

Best times to post on TikTok in Australia

For an Australian market, according to the SocialPilot study referenced above, experiment with these times:

Monday: 6am and 10pm

Tuesday: 2am to 4am, and 9am

Wednesday: 7am to 11am

Thursday: 9am to 12pm, and 7pm

Friday: 1pm to 3pm

These times are ‌local Australian Eastern Standard Time (AEST).

Best times to post on TikTok in Canada

Schedule posts for Canadian users in these busy timeslots:

Monday: 7am to 10pm, and 9pm

Tuesday: 2am to 4am, and 10am

Wednesday: 8am to 10am, and 11pm

Thursday: 9am to 12pm, and 7pm

Friday: 6am, and 1pm to 4pm

Canada has six time zones, so use the one that matches your own.

Best times to post on TikTok in Germany

For TikTok users in Germany, the following times are popular:

Monday: 7am to 10am, and 9pm

Tuesday: 2am to 4am, and 10am

Wednesday: 8am to 9am, and 11pm

Thursday: 9am, 12pm, and 7pm

Friday: 6am, and 1pm to 4pm

These times are ‌local Central European Time (CET).

Best times to post on TikTok in the United Kingdom

If you are targeting a UK audience, post during these peak engagement periods:

• Tuesday: 4pm to 6pm

• Wednesday: 9am to 11am

• Thursday: 9am to 11am, and 2pm to 6pm

• Friday: 4pm to 6pm

These times are the local Greenwich Mean Time (GMT).

Best times to post on TikTok by industry

The industry can also play a role in user engagement. According to Hootsuite, these are the top times to post depending on your content type:

• Construction: Tuesdays at 4pm, Thursdays at 2pm‌ and Fridays at 12pm

• Retail: Wednesdays and Fridays at 2pm

• Entertainment: Tuesdays at 2pm and Sundays at 5pm

• Professional services: Thursdays at 3pm

• Technology: Wednesdays at 10am and Mondays and Fridays at 3pm

This data is based on views of For You Pages (FYPs) from different industry content types.

Best days to post on TikTok

In a study with a mix of 85,261 business and personal accounts and more than 3.4 million videos, the winning day to post was Tuesday.

On this day, the average video views sat at 28,700 which was 1,024 more than Saturday. The data was collected over 6 months and the posting frequency was 3 times per week. 

Here is a rundown of the total views per day:

• Monday: 28,347

• Tuesday: 28,657 

• Wednesday: 28,181

• Thursday: 27,724

• Friday: 27,916

• Saturday: 27,697

• Sunday: 27,676

While Tuesday was the top performer, Monday and Wednesday weren’t far behind. So, if you’re wondering when to post new TikTok content, start with the weekdays. 

Consider using Saturday and Sunday to plan and create new content — or take the weekend off to rest and recharge.

The worst time to post on TikTok

The worst times to post on TikTok will depend on your audience’s location and behavior. If they are asleep or preoccupied, you may not get the reach you want.

By looking at peak engagement, we can get an idea of ‌times that are typically less active:

• Monday: 11am - 8pm

• Tuesday: 11am - 9pm

• Wednesday: 10am - 10pm

• Thursday: 1pm - 6pm

• Friday: 5pm - 5am

• Saturday: 7am - 12pm

• Sunday: 4pm - 11pm

This is only a general guide, and you may need to experiment to find the optimal posting times for your demographic.

Does posting time matter on TikTok?

While timing can have some impact, TikTok is a platform that prioritizes genuine, original content — so this is where your focus should be. 

Shelley Friesen, director of Melbourne Social Co, says:

“The ‘best time’ to post on TikTok is a bit of an old-school approach, especially with how today’s algorithms work. Now, TikTok’s algorithm serves content based on what users engage with, not necessarily when it was posted. So, your video could reach someone an hour, a day, or even a month after posting if it aligns with their interests.

Focus on creating quality, engaging content that resonates with your audience. Use trending sounds, keep captions short and impactful, and encourage interaction (like asking questions or prompting comments). It’s all about relevancy over timing.”

If you want to improve the quality of your content, hire a TikTok video editor from Fiverr.

How to find your best time to post on TikTok

Finding the best posting times doesn’t have to be a guessing game. The social media platform comes with insights to help you schedule content at the right time for maximum engagement.

Follow these steps to get started:

1. Create a TikTok Business account

If you want more in-depth performance insights, switch to a TikTok Business account. These free TikTok accounts are best for brands selling products.

Some of the perks you get with this account type include an upgraded bio with a link and your contact details. You’ll also have access to lead generation and post-scheduling tools.

You can create a Business account from the TikTok app or the web. Once you have an account, follow these steps:

1. Login to your TikTok account.

2. Click the Profile button.

3. Click the Menu button.

4. Click the Settings button.

5. Select Switch to Business Account.

6. Choose the right Category type for your account.

7. Click Next.

TikTok Business

It’s that easy to switch to a Business account. If you do change your mind, you can change back to a personal account at any time. But you will lose access to the business tools and analytics.

2. Open your TikTok analytics dashboard

The next step is to open the TikTok app and click the Profile button. This is at the bottom right of your screen.

In the top right corner, you’ll see a Menu button. Click this and select Business Suite.

Then, you’ll see a series of tabs: Overview, Video, and LIVE. Each has its own set of metrics to help you understand how well your content is performing.

3. Locate your follower activity

Take the time to get to know the TikTok analytics dashboard. It has invaluable statistics and data that can help you achieve your goals.

You can view the statistics from the last 7 days, 28 days, 60 days, 365 days‌ or a custom date range. 

Locate the Most Active Times metric to learn when your audience is most engaged. You can narrow this down by hours or days.

While there, here are a few areas you can monitor:

• Viewer Insights: A breakdown of your audience by gender and location.

• Video Views: How many times your videos were watched.

• Average Watch Time: How long users tuned in to your video.

• Profile Views: How many times TikTok users have visited your profile.

• Video Likes: How many times users liked your videos.

• Video Shares: How many times your videos were shared.

• Comments: How many times users have commented on your content.

• Sales Data: How many sales you have had via TikTok Shop links.

Your Business analytics will also show the success of each individual post.

4. Covert time zones from UTC

When you create your TikTok account, you will need to choose your preferred timezone. There is currently no option to change this.

However, sometimes the social media platform uses Coordinated Universal Time (UTC) for data and graphs. To work out the best time to post, you’ll need to check which timezone it’s in and convert it if required.

For example, a UTC of 5am is 1am in Eastern Daylight Time (EDT) and 4pm in Australian Eastern Daylight Time (AEDT).

5. Review engagement for individual posts

If you click on one of your posts, you can see how it is performing. These insights are updated in real-time and show you a range of engagement stats, such as:

• Video Views: The total number of viewers, plus new vs non-followers.

• Likes by Time: The time when most viewers liked the video.

• Audience Demographics: The age groups of the video viewers.

• Top Locations: The top locations by country.

• Average Watch Time: The average watch time.

• Full Video Watch Rate: The percentage of people who watched the full video.

Because you can track every single post, you will see what type of content works, who is watching it and when.

Work with Fiverr freelancers to market on TikTok

If you need support with social media management, Fiverr is the place to be. From TikTok marketing to TikTok video ideas and creation, a pro can take care of all those finer details.

Your social media strategy probably includes more than just TikTok. Whether you need a content writer for your LinkedIn posts or someone to post on Instagram, you’ll find the right person on Fiverr.

Best times to post on TikTok FAQ

1. How often should you post on TikTok to go viral?

To grow your TikTok channel, try to post consistently — between 1 and 4 times a day. Aim to be active on the platform at least 3 days a week. Remember, getting a viral post comes down to quality content, rather than post frequency. Add clever descriptions and hashtags and follow TikTok trends.

2. What time should I not post on TikTok?

The worst time to post on TikTok is when your audience is asleep or away from their device. Try to avoid Sunday evenings and Saturday mornings. And use the data from your TikTok dashboard to learn about your audience’s activity.

3. When should I post TikTok for the most views?

Every day of the week has peak times for user views. The best TikTok schedule will depend on your target audience, your industry, and your location. In general, Mondays, Tuesdays‌ and Wednesdays are good days to post new content.