How Much Does TikTok Pay in 2025?

For some people, TikTok is a fun activity. You can scroll through video content to discover new products, get tips for home decorating, or giggle at the unique dance moves.

But for others, TikTok is much more than entertainment. Content creators from all over the world are making money through creating videos and marketing on TikTok. The most successful have millions of views and partnerships with leading brands.

If you’re thinking about quitting your day job in pursuit of TikTok stardom, you may be wondering how much you can earn. 

In this guide, we will explore the top ways to make money on the platform and share the factors that can influence your earnings. Plus, you’ll get tips for improving your paycheck.

How much can you earn on TikTok?

The amount you can earn on TikTok isn’t a straightforward sum. It depends on various factors, including your followers, location, niche, and content type. The answer is anything from $0 to millions.

For most digital creators, the average yearly income is less than $15,000. But, when you get it right, there is the potential to monetize your content and have a comfortable lifestyle.

In a survey, 15% of part-time creators said they made between $2,500 and $5,000 monthly. 

Then there are the top-earning influencers like Khabane Lame, who makes over $240,000 per post, or MrBeast, who charges over $140,000 per post.

5 ways to make money on TikTok

With over a billion active monthly users across the globe, there are opportunities to make money on the social media platform. 

Not sure where to start? Here are five ways to make money on TikTok:

1. TikTok Creator Rewards Program

The Creator Rewards Program officially launched after the successful Creativity Program Beta testing period. It replaced the TikTok Creator Fund.

The social media platform says the new model has up to 20 times more rewards, so it’s worth applying for.

TikTok Creator Rewards Program

Creator Rewards Program eligibility requirements

• Be at least 18 years old.

• Have a Personal account (not Business).

• Reside in the US, UK, Germany, Japan, South Korea, France, Spain, Italy, or Brazil.

• Have at least 10,000 followers.

• Achieve 100,000+ video views in the last 30 days.

• Post videos at least one minute long.

• Ensure a minimum watch time of 5 seconds.

• Create original, high-quality content.

• Follow TikTok Community Guidelines.

So, how much can you make? This depends on many factors, including the quality of the content, your location, and how many followers you have. 

Take influencer Halle (hallesoswag), for example. She made $1,181.12 in the first 6 days of joining the Creator Rewards Program:

Halle’s earrings on TikTok from the Creator Rewards Program

For Halle, the Revenue Per Mille (RPM) was $1.19, which is how much she earns for every 1,000 qualified views. While this might seem modest, it highlights how scaling your reach can significantly increase your income. For instance, with higher engagement or viral content, a single video could generate thousands—or even millions—of qualified views, multiplying earnings rapidly.

It’s also worth noting that RPM can vary depending on the audience demographic, content category, and advertiser demand. Creators focusing on high-value niches or markets may earn more per 1,000 views.

2. Brand partnerships and sponsorships

81% of TikTok users are there because they want to learn about new products — so there is an opportunity for both sponsors and influencers to make money from partnerships. 

So, what are these brand sponsorships worth to creators? The average price of a sponsored post is $2,700, but your earning potential depends on how popular your channel is.  Here’s the breakdown of median rates for sponsored Instagram posts by influencer tier:

• Nano-influencers (500–10,000 followers): $55 per post (Range of $10 to $100)

• Micro-influencers (10,000–50,000 followers): $300 per post (Range of $100 to $500)

• Mid-tier influencers (50,000–100,000 followers): $2,750 per post (Range of $500 to $5,000)

• Macro-influencers (100,000–500,000 followers): $7,500 per post (Range of $5,000 to $10,000)

• Mega-influencers (500,000+ followers): $15,000 per post (Assumed range of $10,000 to $20,000)

Unicorn influencers like Kylie Jenner charge around $2,386,000. Her sister, Kim Kardashian, charges an average of $2,176,000.

To get the best price, content creators need to negotiate. Brands want value for money, so it’s essential to treat your channel like a business. 

3. TikTok Live Gifts

Pre-recorded videos aren’t the only way to make money on TikTok. If you’re prepared to go LIVE, your followers can send you LIVE Gifts, which are graphics that appear on the screen while you stream. These are purchased with coins at varying price points. Coins are worth 1.4 US pennies each.

Here are some examples:

TikTok Gifts

TikTok Gifts

When your live streams are popular, and you start getting virtual gifts, TikTok will reward you with Diamonds. These Diamonds can be cashed out to your bank account or Paypal. But you won’t pocket all of the money. TikTok takes a cut of around 50%, plus there may be transfer fees.

If you like a little friendly competition, you can also compete in a TikTok battle. Two creators can go head to head in a live format, and fans can vote for their favorite by sending LIVE Gifts.

The “winner” is whoever receives the most virtual LIVE Gifts at the end of the session. But both streamers get to keep their earnings.

4. TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a space where brands can connect with eligible creators and ask them to collaborate. It’s a free service, and sponsors can search by location, topic, reach, and average views.

TikTok Creator Marketplace 

For those with something to sell, finding the right creator is easy. There are also insights available to help measure the success of the campaign.

To be eligible for the marketplace, creators need:

• At least 100,000 followers

• More than 3 new uploads in the last 28 days

• More than 100,000 video likes in the last 28 days

• To be at least 18 years old

The application process can take time, and you will need to wait for approval. If your application is denied, you can reapply after one month.

Success story: Benefit Cosmetics collaborated with 22 authentic creators for The Benefit Brow Challenge. With just 4.5 minutes of content, the beauty brand received 3,500 hours of view time and 1.4 million impressions. These results are a win-win for both the company and the creators.

5. TikTok Shop, affiliate earnings, and merchandise sales

Brands and creators can earn money through TikTok Shop. For sellers, ‌in-app purchasing and checkout means customers always have a seamless experience. Because they can buy without leaving the platform, they’re more likely to make those spontaneous purchases.

If you have an ecommerce store, TikTok Shop gets your product in front of people looking to buy. You can boost sales with TikTok Shop Ads and collaborations with creators.

If you prefer a different approach, you can become a TikTok Affiliate, promoting products from sellers. Here's what you need to qualify:

• Approval to join the program

• Be at least 18 years old

• Have a minimum of 5,000 followers

As an affiliate, your earnings vary based on the products you promote, with commission rates typically ranging from 5-20%.

Some TikTok creators prefer to review products from Amazon and share their affiliate marketing links to earn a commission.

Once you have a solid following, you can create official merchandise that’s made especially for your audience. Take a look at Allie and Sam, a duo with over 460,000 TikTok followers. 

These mamas sell their merch, including customized clothing. The items in their store are often limited-edition to create a sense of urgency.

Allie and Sam TikTok

Fans can shop via a link in their bio, and they can promote the products in their videos.

Factors influencing TikTok earnings

TikTok earnings can fluctuate and vary between creators. Here are the most common factors that can influence your payout amounts:

Number of followers and engagement rate

Followers and engagement are closely linked to your TikTok earnings. For most monetization opportunities, you’ll need a minimum number of followers and likes. 

Even if you have multiple income streams, such as brand partnerships, merchandise, and gifts, you’ll still need a solid audience to make money.

Joel Twyman is the co-founder at The Marshmallow Co, a rising star on TikTok with over 1.4 million followers, more than 27 million likes, and content that attracts high viewing rates. 

Marshmallow Co TikTok

We asked Joel what his top tips are for gaining followers and improving engagement. He said: 

“The key to growing on TikTok is to consistently create engaging content that serves a purpose for your audience. Our goal is to make sure every video is either entertaining or informative. 

Videos need to grab the audience's attention and keep them interested throughout, until a Call to Action (CTA) at the end. We use a combination of eye-catching visuals and engaging storytelling to achieve this.”

Content niche and target audience

If you want to be successful on TikTok, you need to know your audience. Who are they, and what will they get when they visit your channel?

Content aimed at sports enthusiasts will be different from that created for avid readers. And a page for foodies probably won’t have tips for maintaining a vehicle.

Engagement can vary depending on the type of content you publish, but the average across the board is 2.63%.

Average engagement rates for the top ten industries

1. Higher Education: 9.23%

2. Sports Teams: 4.43%

3. Food and Drink: 3.95%

4. Travel: 3.50%

5. Nonprofits: 2.85%

6. Financial Services: 2.43%

7. Home Decor: 1.91%

8. Tech and Software: 1.85%

9. Alcohol: 1.84%

10. Retail: 1.80%

Of course, it will be easier to create relevant content if it is a topic you’re interested in — so stick with what you know.

RivalIQ

But don’t be afraid to experiment with different video styles and revenue streams to see what works best for your audience.

Posting frequency and consistency

A viral video can turn an unknown creator into a household name overnight. But for most TikTok influencers, that one video from years ago won’t be enough to make money.

If you want to improve the number of views and boost your earnings, you need to keep the camera rolling.

Charli D’Amelio has a follower count of over 115 million and over 11 billion likes. Even with such a huge audience, it hasn’t stopped her from posting regularly. Some days D’Amelio uploads multiple videos, keeping her audience engaged.

Charli D’Amelio’s TikTok

How often should you post if you are still growing your channel? Aim for 1 - 4 videos per day.

The best time to post does vary by industry, but according to Hootsuite, the day of the week matters. If you have a Business or Creator account, you can schedule your posts beforehand.

Use this as a starting point:

• Monday, Wednesday, Thursday: Aim to post at 3pm

• Tuesday: Aim to post between 3pm and 7pm

• Friday: Aim to post at 12pm

The TikTok algorithm also favors authentic, original, and genuine content. Videos don’t have to be filmed in a production studio to see results — most successful creators make their TikTok content from home. 

If you want to take your videos to the next level, consider getting TikTok UGC video services from Fiverr.

Geographic location

TikTok is a global platform with users across the globe. Indonesia has the biggest audience, with over 157 million users. People in the US also spend a significant amount of time on the app, with around 120.5 million users. Then comes Brazil, with over 105 million users.

Despite the international audience, some viewers are worth more than others. This is largely due to the value of money in each country. 

Views from the US, UK, and Canada pay the most. To target these high-paying audiences, consider posting when they are awake. You can also tailor your content to suit their interests.

Some programs exclude creators based on their location, which can limit your options. For example, the TikTok Creator Rewards program is unavailable for those in Australia or New Zealand. 

Tips to improve your TikTok earnings

Want to improve your TikTok earnings? Here are a few top tips for building your bank account:

Work with brands you love

When you build a community of followers, they’ll have the same interests as you do. Even if you aren’t getting paid, talk about your favorite brands and products.

By showcasing different products, you are more likely to get noticed by sponsors. And, if you are talking about a competitor, another brand may want to pay to be part of the action.

Diversify income streams

You can make real money on TikTok, and most successful creators use more than one monetization strategy. 

For example, Addison Rae is a leading influencer on TikTok, making thousands of dollars for branded content. 

Addison Rae’s TikTok

She also makes money selling merchandise, and posts on other platforms, like Instagram. 

Leverage trends and hashtags

Trends come and go, and you can improve your views by leveraging hashtags at the right time. Try to keep up to date with what’s trending to get TikTok video ideas. Think new product launches, dance moves, games, and current affairs.

Here’s an example. Earlier this year, #fyp (for your page) was the most used, with 55.4 trillion views. #duet was also popular, with over 3.5 trillion views.

Use a mix of popular hashtags and topics, and tag relevant brands. 

How Fiverr freelancers can help you grow your TikTok account

You have the vision, but putting everything together can be time-consuming. Why not focus on what you do best and let Fiverr experts do the rest?

Whether it’s social marketing, video animation, or social media management, there is support available. Plus, you can head to Fiverr Guides to read more articles like this one. 

How much does TikTok pay FAQs

1. How much does TikTok pay for 1 million views?

The rate you receive per 1 million views depends on how you monetize your content. It can range anywhere from $100 to $1,000, with most creators sitting around $500. 

2. How much does TikTok pay per 1,000 views?

The RPM (Revenue Per Mille) is how much you get per 1,000 views. This can vary depending on where you live and the type of content you create, with rates from .02 cents to $1 or more.

3. How much does TikTok pay for 10,000 followers?

Someone with up to 10,000 followers is a nan-influencer or micro-influencer. The average earnings are between $25 and $125 per post.

4. How much money do TikTokers make?

All creators are different, and the amount you earn can range anywhere from a few dollars — to millions. It all depends on how many followers, video views, and partnerships you have.