12 E-commerce Product Videos to Inspire Yours (2025)
Create winning ecommerce product videos with our guide to 12 proven examples and expert tips.
December 1, 2024
10 minute reading
What's the difference between a product that sells and one that sits on the shelf? Often, it's just 15 seconds of video.
The way we communicate with each other is constantly evolving, and how brands connect with their customers must evolve, too.
While photos once ruled ecommerce, today's consumers expect more—they want to see products in action before they buy. For small business owners, this creates a challenge: how do you create compelling ecommerce product videos that actually drive sales?
In this guide, we’ll look at 12 examples of ecommerce product videos and give you tips for creating them successfully.
Find an E-commerce Product Video Expert for Hire
What is an ecommerce video?
An ecommerce video is a promotional video that entertains or educates viewers using a brand's product as the focus. It can be live-action, animated, or otherwise motion-captured (like stop-motion).
So, the purpose of product videos is to help promote your brand and hopefully gain some new customers. This makes product videos a great tool to help you start your ecommerce business.
How ecommerce videos help you sell online
Before we get to the example product videos, let's look at a few benefits of making these videos for your ecommerce store.
Click-through rates increase
If you use product videos on your website or a newsletter, the videos will get more click-throughs than static images. Sam Speller, CEO and Founder of Kenko Tea, a brand specializing in matcha powder, agrees, saying:
"Our website analytics shows us that product demo videos consistently outperform static pictures in terms of click-through rates.
For example, a video that demonstrated the conventional whisking method for matcha powder boosted click-through rates on the page featuring that product by 25%. The videos not only reveal what the product is, they show it in action, allowing viewers to visualize it in their lives."
Conversion rates increase
You'll also notice a positive impact on your conversion rates. This increase is most likely because potential customers can see what your product looks like in context. This was a point that Roman Zrazhevskiy, Founder & CEO of MIRA Safety, highlighted when we spoke to him:
"Since we began using product videos, our conversion rates have increased by 20%, and we have lowered return rates by 15%.
Videos give clients a better understanding of our products, resulting in more informed purchasing decisions. Whether you sell protective equipment like us or another product, videos can change how buyers see your company."
Brand awareness building
Data shows that video content helps build ecommerce brand awareness. According to the Wyzowl 2024 Video Marketing Report, video marketing delivers significant benefits, including:
Brand awareness: 90% of marketers report increased brand awareness through video
Product understanding: 88% say video helps customers better understand their products/services
Website engagement: 82% see longer website visit durations (dwell time) with video content
These three compelling statistics, along with the earlier benefits, give us plenty of reasons to give ecommerce product videos a try.
12 great ecommerce product video examples
With the benefits of ecommerce product videos in mind, let's look at 12 examples out in the wild.
1. Vivo Life
For this product video, Vivo Life partnered with social media influencer Paul Olima, who has an Instagram following of 2.1 million.
Olima uses his on-brand style of humor to both question fitness influencer authenticity and promote the product. The video generated a ton of engagement with his followers (over 600k views, 13k likes, and 200 comments). Many may never have heard of Vivo Life beforehand, making this a great brand awareness campaign.
2. Trip Drinks
Trip Drinks creates a video that does more than highlight a new product. The team uses the product to create a mocktail recipe—a drink that appeals to its core target audience (people who don't drink alcohol).
The video was also well-timed as an end-of-summer drink. The video ended up with positive responses and engagement from the brand's audience at 11.2k views.
3. Bulldog Skincare
This clip from Bulldog Skincare is so minimal in movement that it’s easy to overlook it’s a video. The subtlety adds a sleek, understated touch.
The static image and animated sticker make this a great product video because it likely took very few tools and resources to create. For example, the product photograph was likely a by-product of a photography session to update the brand's website.
The video is also simple and minimal, which matches the brand's general tone of voice and aesthetic.
4. Vitl
In this example of an ecommerce product video, we see Vitl, a supplement brand, reposting some user-generated content (UGC). This particular type of product video offers the best of both worlds. The brand gets to promote its product without having to do all the creative work involved in making the content.
Of course, UGC ought to be authentic and come directly from your customers. But you can also pay UGC influencers or video editing experts to create successful promo videos to spread the word about your brand.
5. Füm
Another great example of an ecommerce product video comes from Füm—a nicotine-free, vapor-free vaping replacement product.
In this video, a representative from the brand highlights a customer success story. Success stories are an excellent example of using social proof to promote a product. The video itself is short and to the point, and it makes the customer the story's center while spotlighting the product as an aid to the customer's journey.
This strategy works well because it helps other potential customers see themselves in the customer success story—and they will want to buy the product to help them become an ideal version of themselves.
6. Rituals Cosmetics
An awesome example of both social video marketing and ecommerce product video creation/editing comes from Rituals Cosmetics, a luxury skincare and fragrance brand.
Like many TikTok videos, this product video is only 20 seconds long and follows a long-standing trend of ASMR and organization videos. By creating ASMR-style content, the brand taps into a target audience that engages with lifestyle-based marketing—the types of viewers who are more likely to click through to the brand's profile and website.
7. The Pulse Boutique
@thepulseboutique on TikTok
In this product video example, we're looking at The Pulse Boutique, an ecommerce fashion store for women. The video itself is short—only eight seconds long. But in those eight seconds, the video content is humorous and relatable.
Two representatives from the brand showed up to work in the same outfit (from the brand), so they documented the moment on top of the trending sound of a child asking, "What are you wearing?"
As a result, the video engages with the brand's core audience by being relatable and highlighting the brand's clothing lines.
8. Astrid & Miyu
In this product video example, we see a representative of Astrid & Miyu offering viewers a hack for layering necklaces. While the rep doesn't mention the brand or product specifically, she demonstrates the hack with Astrid & Miyu jewelry.
This type of product video is especially great, given how well hack videos perform on TikTok. It's also well-targeted at Astrid & Miyu's core target audience, which is a large part of the TikTok user base (young women).
9. Lucy and Yak
In this example of an ecommerce product video, we see Lucy and Yak showcasing some of its legwear product line (four pairs in a nine-second video). One of the reasons this video is so great is because of how well it is synced to the beats of the sound, making it a more interesting video to watch.
Similar to Astrid & Miyu, this video also shows how well Lucy and Yak knows its target audience's content preferences and online hangout spots. One TikTok user even commented, "The way this influenced me so damn fast and I bought a pair immediately omg."
10. Humble Dragon Dice
Another excellent example of an ecommerce product video comes from Humble Dragon Dice—a small business that handcrafts sets of polyhedral dice that people use for Dungeons and Dragons.
In this video, the business owner uses a voiceover to describe the "labor of love" towards re-stocking a popular set of his dice designs. The content of the video itself also showcases the process of making the dice he talks about.
As a product video, this example highlights the benefits of showing your potential customers a "behind-the-scenes" look at your business. The video got a lot of engagement for the small business owner (over 37k likes, 200 comments, 4.5k saves, and 1.2k shares).
11. Bungu Store
Here's something a little different—what if you don't sell your products but own an ecommerce retail store or affiliate site? Bungu Store is exactly that: a Japanese stationery retailer.
This particular example showcases the top four products of the Japanese Stationary Awards (2024). The example is a great product video for a few reasons:
The video is in list format, encouraging viewers to stay and see the "number one" product.
The creator highlights each product in use.
The creator knows their audience well. Stationery enthusiasts love the quality of Japanese stationery.
The video itself has very good video editing and high-quality voiceover. This video also shows that with access to creators with expertise in specific ecommerce niches or product categories, you could also create product videos like this.
12. Dragon Shield
In this final example of an ecommerce product video, we see Dragon Shield, a trading card game and role-playing game accessories brand, showing viewers how to "double sleeve" a playing card.
The video falls under the "explainer video" category, which shows users of the brand's products how best to use them. The content is educational and entertaining, which helps make the video more engaging.
Tips for creating successful ecommerce videos
Now that you've seen some fantastic examples of ecommerce product videos, you're probably inspired to start making some for your brand. But before you do, check out the following tips to make sure you've got the best chance of ecommerce marketing success.
Keep your videos short and sweet
People usually access their social media while on the go, so the aim is to get your message across quickly and easily. Trend videos often tend to be short in nature, ranging from just a few seconds to half a minute, while live videos, such as webinars, should be capped at around one hour. Using top video editing software can help you here.
Be authentic
You want your viewers to enjoy watching and engaging with content, but the key to achieving that result is being genuine. When you're authentic and honest, they'll be able to relate to you and trust your brand more.
Check each social platform's recommendations
Before you upload your video, optimize it for the platform's specifications, as these can vary across social networks. This means using the correct dimensions, resolution, and file type for each platform. Some AI video editors can help you set your video format to the correct requirements for each platform.
Check your audio and video quality
To get the best possible quality when filming your ecommerce videos, use a tripod to keep your camera steady and check that any audio recording equipment works properly before recording begins.
Also, make sure your lighting is neither too bright nor too dark. If you're not experienced in videography, you can hire a freelance videographer or video editor.
Use subtitles or voiceover to clarify the visuals
Using subtitles or voiceover is a great way to make your video clearer and more engaging. You can use text to explain what is happening in the video. At the same time, voiceovers are effective tools for adding more information about products—without having to rely on someone speaking on camera.
Include a call to action at the end of every video
A call to action (CTA) is a message that encourages your audience to take some sort of action. It can be as simple as telling viewers they can find more information on your website. CTAs can also provide specific suggestions for what people should do next.
Save time for your business—hire an expert
Creating ecommerce product videos for your social media can be time-consuming and often requires more professional equipment than the average person has on hand.
Thankfully, Fiverr is an easy-to-use platform for finding, hiring, and collaborating with video professionals—thousands of eCommerce product video experts who are ready to bring your visions to life no matter your budget, timeline, or location.
Ecommerce video FAQ
1. What are TikTok ecommerce videos?
TikTok ecommerce videos are short videos that highlight a brand's product, and the content often follows a particular hashtag trend, such as #tiktokmademebuyit.
2. What are the 3 Cs of ecommerce?
Content, Commerce, and Community. Content refers to the information, media, and messages you present to customers from an ecommerce website and social media. Commerce refers to the technical, transactional aspect of ecommerce, such as payment gateways, shopping carts, etc. Community refers to the network of customers, fans, and advocates that engage with your brand.
3. How to do ecommerce for beginners?
There are generally six steps for setting up your ecommerce store for the first time:
Choose a niche/product with proven demand.
Pick an ecommerce platform such as Shopify or WooCommerce.
Set up your store with clear product descriptions, images, and payment options.
Drive traffic with organic SEO, social media, and paid advertising (such as PPC) to attract people to your store.
Offer secure payment and shipping (which is easier with a platform like Shopify).
Track and optimize your store using both web data analytics and customer data analytics.
Otherwise, you can also hire an expert in web development to build an ecommerce store for you.
4. What is video animation, and how can it be used in ecommerce?
Video animation is the art of creating moving visuals, often used to explain complex concepts or highlight product features. In ecommerce, animated videos can showcase product functionality, tell a brand story, or create engaging advertisements. For example, 3D product animations are ideal for giving customers a detailed, lifelike view of your products. They’re especially popular in industries like tech, fashion, and home goods.
5. How does programming tech support ecommerce success?
Programming technology lays the foundation for ecommerce by powering websites, payment gateways, and customer experience tools. Understanding the basics of ecommerce tech, like setting up secure payment systems or optimizing user interfaces, is crucial for any online store. Check out this guide to ecommerce fundamentals to learn more about the essential tech components for running a successful ecommerce business.
6. What tools can I use to create professional ecommerce videos?
Creating professional ecommerce videos doesn’t have to be overwhelming, thanks to modern software solutions. Tools like video editing software allow you to refine your footage, add special effects, and make your content visually stunning. For guidance on the best tools to use, this video software guide is a great place to start.
