Best AI SEO Tools for 2025: First-Hand Review

Talk of AI tools, especially in the content and search engine optimization (SEO) world, is inescapable at this point. Moving into 2025, there are generally two opposite perspectives at play.

Some argue that AI generates low-quality content unless you invest significant effort into prompt engineering—raising the question: at what point is it more cost-effective to handle SEO yourself or hire human experts? Others believe AI has valuable use cases, especially when used as a "co-pilot" to enhance productivity and scale SEO strategy efforts.

Our take? You don’t know until you try. As serial early adopters, we believe the best way to understand SEO AI tools is to test them firsthand.

In this guide, we’ll review seven AI tools—both free and paid, popular and lesser-known—to see how they stack up.

Our methodology

It's worth noting we have significantly more experience with some of the tools on this list than others.

For example, we have been using ChatGPT, Semrush, and Clearscope in our working toolset for a few years now. Whereas, the other tools were new to us before working on this guide.

That said, we are approaching these reviews with completely new users (or those new to SEO) in mind. So, here’s what criteria we decided to look out for when testing these tools:

• Key features (number of features and uniqueness of features)

• Pricing and plans

• Pros and cons (from the perspective of a working SEO content marketer)

• User experience (my subjective opinions from testing the tools)

• Third-party user ratings

ChatGPT

Best for: Generating ideas and brainstorming strategy.

ChatGPT

Tool summary

Most people whose work with technology have heard of ChatGPT. Launched by OpenAI in 2022, ChatGPT is a generative AI chatbot designed to help users with everyday tasks by answering questions or "prompts."

OpenAI positions ChatGPT as an assistant for writing, learning, and brainstorming.

As an SEO tool, ChatGPT can help with suggesting improvements for on-page SEO optimization, providing off-page strategies, and helping you brainstorm content keywords and clusters.

ChatGPT key features

• User-friendly interface: A simple chatbot user interface that's easy to use.

• Memory feature: ChatGPT memory makes it so that the tool remembers specific information across chats, such as strategy roadmaps or brand guidelines.

• Projects functionality: The Projects feature allows users to add instructions for chats in the project and share information about project files across chats.

• Ongoing improvements: OpenAI constantly tries to improve the learning models ChatGPT uses.

ChatGPT pricing and plans

• Free. It gives access to GPT-4o mini but limited access to file uploads, advanced data analysis, web browsing, and image generation.

• Plus plan. $20 per month. It includes everything in the free plan, plus extended limits, limited access to the o1 model (advanced reasoning), create and use custom GPTs.

• Pro plan. $200 per month. It includes everything in the Plus plan, unlimited access to available models, and higher-limits access to Sora video generation.

• Team plan. $25 per month/per user paid annually, $30 per month per user billed monthly. It is similar to the Plus plan but with an admin console for workspace management.

• Enterprise plan. Think of it as a team version of the Pro plan. You need to contact sales for a quote on this plan.

Full pricing specs and inclusions here.

ChatGPT pros

• Very user-friendly, so basically anyone can use it.

• Segmenting chats into "Projects" keeps your work organized.

• Helps with virtually any task you give it.

ChatGPT cons

• Can be prone to "hallucinating" facts or making stuff up to fit the request you've given.

• The free model is useful, but for decent SEO work, you'll want to subscribe to the Plus plan, at least for better recommendations.

ChatGPT user experience

We use ChatGPT a lot in our personal lives. We've also used it for work when we needed help brainstorming content ideas and developing a solid content strategy (including SEO) for our personal brand.

We've experimented with ChatGPT for writing SEO-optimized content, but the outputs don’t meet our standards. They’re surface-level and require extensive editing to add meaningful value.

ChatGPT is an excellent assistant for generating ideas and creating topic clusters, but we take the suggestions and refine them ourselves.

ChatGPT user ratings

G2 ratings: 4.7/5

RightBlogger

Best for: AI-based first drafts

RightBlogger

Tool summary

RightBlogger is an AI-powered content tool platform, with tools spanning across blog content, SEO, social, sales, and productivity. It was created by two bloggers, Ryan Robinson and Andy Feliciotti, in 2023 to help content creators grow their online presence.

RightBlogger key features

• AI writing tools: 70+ tools for content generation across various marketing channels.

• SEO tools: Technical SEO tools include a permalink generator and UTM builder.

• Keyword & backlink analysis: Helps with keyword research, content gaps, and backlink checking.

• Custom tone guides: MyTone creates tone-of-voice guides for better content quality.

RightBlogger pricing and plans

• Free trial. It includes 1,000 words monthly, access to 70 tools, limited keyword research, and educational courses.

• Unlimited plan. $24.99/month (billed as $299.99 annually), or $29.99/month. Includes unlimited monthly usage of 80+ AI tools, generates articles over 2,000 words, AI Chat, MyTone, integrations, and premium courses.

Full pricing specs and inclusions here.

RightBlogger pros

• AI tool for almost anything relevant to content and basic SEO work.

• Can add a tone of voice (TOV) guide increase the quality of the output of generated copywriting

• Pricing is reasonable for what you get.

RightBlogger cons

• The platform is mainly aimed at on-page optimization efforts and text generation. So, if you want more advanced technical SEO tools, RightBlogger is probably not for you.

RightBlogger user experience

We had a lot of fun testing this tool. In our test, we used it to generate meta descriptions for case studies on our website and to create a short article on "tips for B2B SaaS product messaging and positioning."

We have to give it props. For AI-generated content, the output was decent. With a MyTone guide in place, it would likely be even better.

So, RightBlogger wins when it comes to generating first-draft SEO writing. But don’t forget to add personal touches, like real experience and SME insights, to make it stand out.

RightBlogger user ratings

G2 ratings: 4.1/5

Semrush

Best for: All-in-One SEO

Semrush

Tool summary

Semrush is one of the top all-in-one SEO platforms on the market. If you've had even a little experience, you've probably heard of it.

Here's the catch: the vast majority of Semrush's tools are for manual SEO and keyword research. Beyond the manual tools, Semrush offers "CopilotAI," which offers personalized SEO recommendations to improve your site, and ContentShake AI.

ContentShake AI offers the bulk of Semrush's AI functionality. With this tool, you can create SEO-optimized content briefs, optimize content, generate AI content from scratch, and create social media posts.

Semrush key features

• Multilingual content: Generate content in multiple languages for localization.

• SEO-optimized briefs: Create content briefs designed for better search rankings.

• One-click publishing: Easily publish content to WordPress.

• Fresh content ideas: Get new topic suggestions every week.

• SEO-boosted articles: Generate articles using Semrush’s competitive SEO data.

Semrush pricing and plans

The Semrush platform has three main tiers:

• Pro. $117.33 per month with annual billing, or $139.95 with monthly billing.

• Guru. $208.33 per month with annual billing, or $249.95 with monthly billing.

• Business. $416.66 per month with annual billing, or $499.95 with monthly billing.

However, ContentShakeAI is not included in any of these plans. It has a separate plan of $60/month, with a 7-day free trial (which you can buy without a general platform plan).

Full pricing specs and inclusions here.

Semrush pros

• Existing SEO tools are industry-standard, including keyword suggestions and link-building.

• If you're not looking to dive deep into SEO research and organic traffic analysis, the separate pricing is a bonus.

• CopilotAI is helpful for surfacing issues you might miss if you look at the data yourself.

• The SEO content brief is a much better tool than its article generation feature since it uses the Semrush platform data to create briefs by default.

Semrush cons

• The article generation output is not great. If you're someone who is experienced in content marketing, you'll spot the AI easily.

• The content brief feature sets Semrush apart from RightBlogger, but RightBlogger is better at everything else at a cheaper price.

Semrush user experience

They're big fans of the Semrush platform in general (even though they switch between it and Ahrefs). They appreciate the tools for manual research and SEO auditing. The CopilotAI feature is especially useful when they need help identifying key focus areas.

However, the ContentShake AI app, while easy to navigate and use, doesn’t perform as well as intended. Even after testing it with a custom "brand voice," the output didn’t show significant improvement.

Semrush user ratings

G2 ratings: 4.5/5

Clearscope

Best for: Content optimization

Clearscope

Tool summary

Clearscope is another tool we’re fond of for on-page optimization. Launched in 2016 by Bernard Huang and Kevin Su, Clearscope is a cloud-based SEO platform that uses natural language processing (NLP) and AI to extract info from search engine results pages (SERPs). It helps users optimize SEO content and, more recently, refine keyword research to boost rankings—especially on Google.

Clearscope key features

• Simplified keyword research: The Discover tool makes finding keywords easier.

• In-depth content reports: Includes topical authority, search intent, competitor outlines, search questions, and common citations.

• Content analysis tools: Content grading, readability checks, and word count suggestions.

• User-friendly editor: A clean interface for writing and editing content.

• Content monitoring: Tracks and fixes content decay over time.

Clearscope pricing and plans

• Essential plan. $189/month includes 100 content inventory pages, 50 monthly Keyword Discoveries, and 20 monthly Content Reports.

• Business plan. $399/month includes 300 content inventory pages, 50 monthly Keyword Discoveries, 20 monthly Content Reports, and a dedicated account manager.

• Enterprise plan. Custom pricing. You get everything in the Business plan, plus custom credits, agreements, crawler whitelisting, and single sign-on (SSO).

Full pricing specs and inclusions here.

Clearscope pros

• Clearscope only does a few things, but it does them well.

• The user interface is clean and simple.

• "Guest mode" makes it so that you can share content reports with anyone. This is a good option for those in small teams.

Clearscope cons

• The approach to keyword research is simpler compared to other platforms like Semrush. It gives you a few basic metrics like search volume, cost-per-click (CPC), and estimated competition score. So, if you need more complex analyses, you'll need a more advanced tool.

Clearscope user experience

We use Clearscope a lot in our work for one simple reason—it works. Fun fact: We've used Clearscope on the guide you're reading right now.

Clearscope is so effective because it's an extractive AI model, not a generative one (at least for now). That means we still have to put in the work of creating content for it to analyze.

As a result, our SEO efforts remain human-centered, with AI helping us align content with search intent. Given the pricing and quality of its features, it is an affordable SEO service compared to others on the market.

Clearscope user ratings

G2 ratings: 4.9/5

Shopify Magic

Best for: Ecommerce SEO

Shopify Magic

Tool summary

Shopify Magic is a suite of free AI-enabled features that are seamlessly integrated across Shopify's platform and workflows, rather than being a platform itself. So, Shopify Magic is essentially a one-stop-shop for ecommerce AI-powered tools across a range of tasks like store-building, marketing, customer support, and more.

Shopify Magic key features

• AI-powered text generation: Create content for blogs, pages, product descriptions, Shopify Email, Inbox Instant Answers, and the theme editor—boosting ecommerce SEO.

• AI Sidekick assistant: A chatbot trained on Shopify’s features and store details for personalized support.

• Media generation tools: Enhance product images with new backgrounds, scenes, or solid colors.

• App review summaries: Quickly find relevant Shopify apps with AI-generated summaries.

• Customer data insights: Generate plain-language descriptions of customer segments for better targeting.

Shopify Magic pricing and plans

Shopify Magic is included in all Shopify plans, which are as follows:

• Basic. $19/month with annual billing, $25/month with monthly billing

• Shopify. $49/month with annual billing, $65/month with monthly billing

• Advanced. $259/month with annual billing, $344/month with monthly billing

• Plus. $2,300/month on a 3-year term

Full price specs and inclusions here.

Shopify Magic pros

• Shopify’s product is top quality.

• If you're already a Shopify store owner, you don't need to do or add anything special.

• If you don't have a Shopify store, it's easy to set one up and use Shopify Magic features from the start.

Shopify Magic cons

• Shopify Magic is exclusive to the Shopify platform. If you have a store set up with a different provider, you won't be able to use it.

Shopify Magic user experience

Believe it or not, we set up a whole mock ecommerce store with a fun demo product just to write this review. That said, the entire process took only about an hour and a half—including coming up with a store name, logo, products, writing a product description, and setting everything up.

Using the Shopify Magic features was intuitive. We could test its features whenever we saw the AI icon on the platform or customization options highlighted in purple. The product description outputs were especially interesting since we could adjust them to match our brand’s tone of voice.

Shopify Magic user ratings

G2 ratings: 4.2/5. Note: These ratings are for the overall Shopify platform.

Alli AI

Best for: Automated technical SEO

Alli AI

Tool summary

Alli AI is a no-code AI/automation platform for SEO teams, founded in 2017 by Kyle Duck. The platform is positioned as an all-in-one place to manage, optimize, automate, and scale SEO.

First, you install the Alli AI code snippet on your website. From there, the platform will analyze your site for SEO and content recommendations (which you can review). Then, you can deploy "tens of millions" of on-page code optimizations from the dashboard.

Alli AI key features

• Automated on-page SEO: Rule-based automation for easier optimization.

• Visual SEO editor: Edit on-page elements with a user-friendly interface.

• AI-powered code fixes: Detects and resolves code-level issues.

• Smart schema generation: Uses AI to create structured data markup.

• Site speed optimization: Enhances load times for better performance.

• Real-time keyword tracking: Monitors rankings with live updates.

• AI-driven internal linking: Automates internal link suggestions for better SEO.

Alli AI pricing and plans

• Business. $2,990/year, or $299/month. Includes 5 sites, 5 team members, 500 keywords, 1,250 pages, and more.

• Agency. $5,990/year, or $599/month. Includes 15 sites, 15 team members, 2,000 keywords, 5,000 pages, and more.

• Enterprise. $11,990/year, or $1,199/month. Includes 50 sites, 50 team members, 5,000 keywords, 20,000 pages, and more.

Full pricing specs and inclusions here.

Alli AI pros

• Even though the whole platform is based on automation, you can still control changes through approval.

• The platform makes finding issues and making changes easy, even if you want to customize them.

• A great option for SEO agencies that manage multiple sites across various content management systems.

Alli AI cons

• The platform is overkill if you only run a small site with less than 20 pages.

• For some reason, the AI generates hashtags in meta descriptions.

Alli AI user experience

We tested Alli AI on our own business website. As we mentioned in the cons above, it's overkill for a small business site with only 13 public pages.

Even so, Alli AI identified 409 recommendations. That might seem like a lot, but after reviewing them, they were all mostly valid. If we felt adventurous, we could approve all the recommendations with a single "I'm Feeling Lucky (Approve All)" click.

Our main issue with the platform is the use of hashtags in meta descriptions—there’s no reason for it. Yet, Alli AI added hashtags to every single one.

Alli AI user ratings

G2 ratings: 3.4/5

Localo

Best for: Local SEO

Localo

Tool summary

If you need local SEO, Localo has you covered. The platform, founded in 2020 by Mieszko Wawrzyniak and Sebastian Zarnowski, helps businesses optimize, manage, and position their Google Business Profiles as top-ranking local businesses.

Localo key features

• AI-driven growth tools: Includes a free local rank checker and weekly SEO task batches.

• Local rank tracking: Monitor visibility and performance over time.

• GMB audit: Identifies areas for improving local search rankings.

• Multi-platform posting: Create and schedule AI-generated posts on Google and Facebook.

• Business insights: Access profile statistics and performance analysis.

• Free website builder: Easily create a local business website.

• Review management: Automate responses and generate review posters.

Localo pricing and plans

Pricing is split depending on whether you're a business owner or an agency/freelancer.

Business Owner:

• Free plan. Basic monitoring features, a free AI website, protection from unauthorized changes, and a position checker.

• Single Business. $57/month with annual billing, or $67/month with monthly billing. Includes everything in the Free plan, plus citation management, review manager, Google photo planner, smart tasks, and more.

Freelancers/Agencies:

• Growth. $66/month with annual billing, or $79/month with monthly billing.

• Pro. $166/month with annual billing, or $199/month with monthly billing.

• Elite. $332/month with annual billing, or $399/month with monthly billing.

The difference between the two groups of plans is that the freelancer/agency plans have access to a greater number of features, as well as use of the platform for multiple GMB profiles.

Full pricing specs and inclusions here.

Localo pros

• With a free plan, you can submit your GMB profile, protect it from external changes, and manually monitor rank positioning.

• The platform is simple and user-friendly.

• Can easily generate one based on your business description if you don't have a website already.

Localo cons

• Some reviews suggest the statistics/analysis aren't as accurate as they could be.

Localo user experience

After testing the tool, we found the platform to be super user-friendly, making it easy to implement changes. Of all the tools on this list, we're actually likely to keep our Localo free plan.

That said, the AI functionality is pretty basic. It generates very short posts from a few keywords and builds a simple website based on a business description.

Localo user ratings

G2 ratings: 4.9/5

Hire SEO specialists on Fiverr today

SEO is a whole industry within digital marketing, full of talented professionals with tons of knowledge and experience. If SEO is a field that interests you, having access to a website and testing your skills (and the AI features) can be fun.

However, if you need to spend more time focusing on other aspects of your business, or if you feel too overwhelmed to manage SEO, you don't have to do it all alone.

Many SEO experts have experience with the tools listed in this guide. They can help you manage the SEO of your site(s) using these tools, or you can hire talent offering entire SEO packages for your business.

If you're ready to take your business SEO to the next level, hire SEO talent from Fiverr today.

SEO AI tools FAQs

Which is the best AI tool for SEO?

It all depends on your needs:

• For idea generation and brainstorming: ChatGPT

• For AI-powered, SEO-optimized content: RightBlogger

• For a complete SEO solution: Semrush

• For content optimization and analysis: Clearscope

• For Shopify store owners: Shopify Magic

• For technical SEO and automation: Alli AI

• For local SEO and business visibility: Localo

Can SEO be done by AI?

Yes, AI can do SEO, but it's not perfect. So, whichever AI solution you choose, you should always double-check the AI output or think critically about its suggestions.

What is the best AI writer for SEO content?

RightBlogger is one of the best AI writing assistants for generating SEO-optimized content across several areas of SEO.

Can ChatGPT do SEO?

ChatGPT can help generate ideas for SEO strategies and suggest keywords. However, it cannot make SEO changes for you.